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Idealab
Overture Services (GoTo.com)
Idealab launched GoTo.com and introduced the concept of paid search to the Internet. A controversial idea at the time of launch, GoTo completed hundreds of millions of paid introductions, each of which represented the successful match of a user need with an advertising offering. The company went public in 1999 and in 2001 became Overture Services. Two years later, the company was acquired by Yahoo! for $1.6 billion. Today this business model is the underpinning of the multi-billion dollar online search market.
Overture Services (GoTo.com)
Founded:
1998
Acquired:
2003 (Yahoo!)
IPO:
1999 NASDAQ (GOTO)
From the Archive
Related News

Overture Becomes a Wholly-Owned Subsidiary of Yahoo!

October 7, 2003  |  Overture

Two Internet companies, Google and Overture, have made a brisk business of selling ads that appear alongside Web search results.

August 3, 2003  |  New York Times

Acquisition, combined with Overture's recently completed acquisition of the Web search unit of Fast Search & Transfer (FAST), enables Overture to offer a full-service search solution to portals, Internet Service Providers (ISPs) and other destination sites.

April 28, 2003  |  Overture
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