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Idealab
Privacy Policy
Idealab (Idealab) is committed to protecting your privacy. Pursuant to this Privacy Policy (the Policy), information collected via the website www.idealab.com (the Site) is used only in the manner and for the purposes described below. This Policy discloses the privacy practices governing our knowing collection, use, and disclosure of information. Capitalized terms shall have the meaning designated in the applicable Site Terms of Service, or other applicable contract or license.

Definitions
The term Personal Information means information about you that is personally identifiable, such as your name, address, email address, or phone number, and that is not otherwise publicly available. The term Non-Personal Information means information that does not personally identify you and cannot be used to contact you or identify you (for example, information about your computer configuration, Software/Site usage, etc.) The term Information means both Personal Information and Non-Personal Information.

Questionnaires and Surveys
From time to time, we may ask you to complete questionnaires or surveys, which we use to obtain additional demographic information about our users, to measure and improve the quality of our products and services and to better assess your interests and needs. If we ask you to complete a survey or questionnaire, we will explain how we intend to use the information that you provide to us. You always have the option of not responding to any questionnaire or survey.

Children
Our Site is not directed towards children 13 years of age or under and we do not knowingly collect any information from children 13 years of age or under through the Site.

Changes to this Privacy Policy
Idealab may change this Policy at any time. We will notify you about significant changes in the way we treat your Information by placing a prominent notice on the Site.

Contact Information
If you have any questions about our products, services, or this Policy, or if you need to revise or remove your stored Information, please contact us at support@idealab.com.

Information Collected
We collect and store Non-Personal Information, including for example site referral information, browsing patterns, technical information (e.g., browser type and version, downloads, and operating system), and general Site use information through standard Internet protocols and logging.

We do not collect Personal Information via the Site without your knowledge. If you do send us Personal Information (for example, by utilizing a feedback function on the Site where you provide your email address or send us email from your email program), we may retain such Personal Information for purposes of responding to your email or inquiry, informing you about updates and changes to the Site, and otherwise contacting you regarding the Site.

Use and Transfer of Information
We use Non-Personal Information to better understand the use of the Site, improve and revise the Site based on usage, and for customer support purposes. We also use Non-Personal Information to track product interest and/or downloads.

Disclosure of Information to Third Parties
We may share aggregated Non-Personal Information about our Site with our business partners or the general public. For example, we may share information regarding the daily number of unique users to our Site with potential corporate partners or others.

Linked Internet Web Sites
The Site may contain hyperlinks that take you to a third party website, document, file, or other materials. These third party hyperlinked materials may contain privacy provisions that are different from those provided herein. We are not responsible for the collection, use, or disclosure of information collected through these web sites, and we expressly disclaim any and all liability related to such collection, use, or disclosure.

Sale of Assets
In the event that another company acquires all or substantially all of the assets related to the Site or other business of Idealab, we reserve the right to include Information among the assets transferred to the acquiring company.

REVISED: December 2009
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