Idealab
Timeline
Below is a brief timeline which highlights some of the noteworthy milestones and achievements from Idealab's 14 year history. For more information and a complete list of our companies past and present, please visit the "Our Companies" section.

Jump to:  1996-1998  |  1999-2001  |  2002-2004  |  2005-2007  |  2008-2010
1996
The Beginning
Idealab is founded by Bill Gross with a handful of employees to test many ideas at once and turn the best of them into companies, while also attracting the human and financial capital necessary to bring them to market.
Idealab
 
CitySearch
CitySearch pioneered the field of local online guides, starting in Pasadena and quickly branching out across the country. The company merged with TicketMaster Online in 1998 and went public on the NASDAQ. It is currently part of IAC/InterActiveCorp (NASDAQ:IAC)
CitySearch
1997
eToys
eToys launched in 1997 and quickly became one of the most recognized brands on the Internet. eToys went public in 1999 and was later acquired by KB Toys.
eToys
 
We've Moved
Idealab moved to 130 West Union Street in Pasadena, CA. The office interior was designed to provide an open environment to facilitate communication and collaboration between Idealab and operating company employees.
Idealab
1998
Invention of Pay-Per-Click
GoTo.com initiated the then-radical concept of paid search and provided the business model that enables some of the most successful companies on the Internet to thrive. The company went public in 1999 and in 2001 changed its name to Overture Services. Two years later, it was acquired by Yahoo! for $1.6 billion.
GoTo
 
E-Commerce
The success of eToys inspired a number of other e-commerce companies at Idealab, including Cooking.com, PETsMART.com, Wedding Channel, and Eve.com, among others.
E-Commerce Cooking.com PETsMART.com
1999
Early Businesses Based on "Free"
Idealab conceived Free-PC as an opportunity to deliver free PCs to consumers, with the cost fully borne by advertising. The company was acquired by eMachines. Also during this period, NetZero (later to become United Online) went public.
Free-PC
 
Affiliate Marketing
Commission Junction was a pioneer in the affiliate marketing industry, connecting advertisers with web site owners and paying commissions on a per referral basis. Commission Junction was acquired by ValueClick in 2003.
Commission Junction
2000
$1 Billion Raised
Idealab raised $1 billion in Series D financing at an $8 billion valuation and reached 270 employees with 5 offices in Pasadena, Silicon Valley, New York, Boston and London.
Idealab
 
dotTV
Idealab purchased the .tv domain from the island nation of Tuvalu to create dotTV. dotTV was acquired by VeriSign in 2001.
dotTV
2001
Focus on Emerging Technologies
After the Internet bubble burst, Idealab founded a number of companies in emerging technologies. Evolution Robotics provides a platform to deliver vision and navigation technologies to top consumer products; ClearMesh sold ultra-broadband wireless networks that enable service providers to reach areas not covered by fiber-optic cables; and Energy Innovations delivers affordable renewable energy to a world increasingly relying on dwindling fossil fuel resources.
Emerging Technologies ClearMeshEnergy Innovations
2002
Digital Photos
Picasa launched a digital photo organizer for the PC as well as the peer-to-peer application "Hello" which allowed consumers to instantly share and discuss their digital photo collections. Picasa was acquired by Google in 2004.
Picasa
2003
Smaller is Better
Following the collapse of the stock market in 2001, Idealab retuned to 80 employees in Pasadena and to incubating internally generated ideas.
Idealab
 
Desktop Search
Based on Bill Gross' experience with an early DOS search program, Lotus Magellan, X1 was founded and subsequently launched their pioneering desktop search application, X1 Search. X1 enables instant access to all data contained on individual PCs and corporate servers, and the company has been awarded several patents around its intuitive refine-as-you-type search interface.
X1 Technologies
2004
A New Identity
Idealab launched a new corporate identity with a logo that represents the formation of ideas, the creation of companies and technologies, and the creative process at Idealab. The tagline "Think Ahead" reflects Idealab's mission to innovate and create value.
Idealab
 
Reinventing Internet Search
Idealab continued its quest for ever-better search experiences and business models with two new companies. Insider Pages tackled local search, providing introductions to local businesses through a user's personal network of friends. Snap.com reinvented Internet search with CPA (cost-per-action), where an advertiser pays only when a customer has finished a transaction, and a new user interface that allowed the user to see web pages while browsing the results of a search.
Internet Search Snap Insider Pages
2005
Internet Brands
After becoming a leading operator of media and e-commerce sites for "large ticket" consumer purchases such as cars, real estate, mortgages, and travel, CarsDirect changed its name to Internet Brands. CarsDirect.com, meanwhile, is currently the leading multi-brand online car buying service, providing new and pre-owned automobiles and related products and services. Other subsidiaries include LoanStore and VacationHomes.
Internet Brands
2006
Ultra-efficient Transportation
Aptera Motors was founded and began developing their lightweight, low cost composite electric and plug-in hybrid vehicles that are safe and reliable. Their first vehicle, the Aptera 2e, employs low-cost composite manufacturing methods and cutting edge computational fluid dynamics.
Aptera
 
World Economic Forum
Energy Innovations was selected as one of 36 Technology Pioneers for the annual World Economic Forum in Davos. Technology Pioneers are companies that have been identified as developing and applying highly transformational and innovative technologies in the areas of energy, biotechnology and health, and information technology.
Energy Innovations Technology Pioneer
2007
Concentrating Solar Power
eSolar was founded with the mission of making solar energy cost competitive with fossil fuels by building solar plants that utilize less steel and more computational power.
eSolar
 
Blogged.com and Perfect Market
Blogged.com was launched as a destination site that integrates the latest news and blog content with a community to create conversations around news. Perfect Market raised $15.6 million in venture funding and was spun out of Snap.com to help publishers promote and monetize underutilized content.
Perfect Market Blogged
 
Internet Brands IPO
Internet Brands debuts on the NASDAQ stock market trading under the ticker symbol INET.
Internet Brands IPO
 
SnapShots
Capitalizing on its vast catalog of website images, Snap Technologies introduces SnapShots to provide any website or blog with instant previews of corresponding hyperlinks. In just over a month, the service was adopted by more than 15,000 websites and served more than 15 million previews.
Snap
 
Supermarkets Embrace Technology
Evolution Robotics Retail gained leading supermarket chains Giant Eagle, Pathmark and Shoppers Food & Pharmacy as customers of its LaneHawk loss-prevention solution. LaneHawk is a visual scanner that recognizes items going through a checkout stand without having to read the UPC code.
Evolution Robotics Retail
 
Google's Solar Installation
EI Solutions, the solar integration unit of Energy Innovations, completed construction of a 1.6 MW solar array for Google, which at the time was the largest corporate solar installation in the U.S.
EI Solutions
2008
Duron Energy
Duron Energy was founded to develop truly affordable energy-generation solutions for off-grid use in emerging markets. Its mission is to enable access to sustainable energy for the millions of households presently living without electricity. Duron Energy has deep expertise across many modern technologies including solar, wind, and human-powered products.
Distributed World Power
 
Aptera Accolades
Aptera selected as TIME's "Best Innovations of 2008" and Popular Mechanics' "Top 10 New World-Changing Innovations of the Year".
Aptera Accolades
 
Acquisitions
EI Solutions, the solar integration unit of Energy Innovations, was acquired by Suntech, the world's largest manufacturer of solar panels, and is renamed Suntech Energy Solutions. In addition, wireless network security companies Airwave and Newbury Networks were acquired by Aruba Networks and Trapeze Networks respectively.
Acquisitions EI Solutions Airwave Newbury Networks
 
X1 in the Enterprise
X1 Technologies surpassed 300 enterprise customers ranging from top Fortune 1000 companies to small, independent businesses. Workers of all levels have come to depend on X1 which helps them locate files, emails and data across multiple repositories.
X1
 
eSolar Raises $130 Million
eSolar raised $130 million in venture funding from Idealab, Oak Investment Partners and Google.org to accelerate the deployment of its Concentrated Solar Power (CSP) technology and shortly thereafter announced agreements to develop more than 1.5 GW of electricity globally.
eSolar
 
LAVA Honors Bill Gross
Los Angeles Venture Association (LAVA) honored Bill Gross with a lifetime achievement award in recognition of his entrepreneurial achievements in the Los Angeles, CA region.
LAVA Honors
2009
Solar Tracking
RayTracker was spun out of Energy Innovations and builds upon the advanced tracking technologies developed for EI's SunFlower. RayTracker's support systems increase the energy production of photovoltaic solar energy systems by tracking the sun as it moves across the sky and can increase the efficiency of a PV system by upwards of 33%.
RayTracker
 
Sierra SunTower
eSolar's demonstration plant, Sierra SunTower, was unveiled to the public during a reception held at the plant attended by more than 250 invited guests. The plant's 24,000 computer controlled mirrors harness the sun to create 5 MW of clean electricity which is delivered to Southern California Edison.
eSolar Sierra SunTower
 
Bringing 3D Printing to Consumers
Desktop Factory was acquired by 3D Systems, an industry leader in 3D printing, to accelerate the delivery of Desktop Factory's low-cost technology to the market.
Desktop Factory
 
Feedback
Feedback.com was launched as a place for anyone to give and receive feedback about anything, anytime, anywhere.
Feedback
 
eSolar Selected as Technology Pioneer
eSolar was selected as one of 26 Technology Pioneers for the annual World Economic Forum in Davos. Technology Pioneers represent the most innovative start-ups from around the globe that will have a critical impact on the future of business and society.
eSolar Technology Pioneer
 
New Logo
Idealab introduced a new logo with four color pixels that represents Idealab's companies' focus across these four categories: Cleantech, Communications & Services, Internet Media, and Automation.
Idealab
2010
The Evolution of Floor Care
Evolution Robotics introduced Mint, an intelligent floor cleaning appliance designed exclusively for hard surface floors, at the 2010 International Consumer Electronics Show.
Evolution Robotics' Mint
 
Finding the World's Best Tweeters
PostUp was launched to make Twitter more relevant for everyone by boosting the world's best tweeters on any topic to the top of search results.
PostUp
Jump to:  1996-1998  |  1999-2001  |  2002-2004  |  2005-2007  |  2008-2010
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