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Idealab
Introduction
Idealab building exterior facade
Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.

Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of IAC, established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.

Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in mobile technologies, robotics, and renewable energy among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies.

In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.
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Our Mission
 Idealab
We create and operate pioneering companies.

Our companies are based on ideas that challenge the status quo, and change the way people think, live, and work.

We commit to treat our employees, companies, partners, and communities with complete fairness, respect, and excellence.
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